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The Shopkeepers: Brooklyn Running Co

Wil Cramer from Brooklyn Running Company introduces us to the store and what makes the specialty running shop different from the competition.

Wil Cramer is in this for the long run. As the general manager and footwear buyer at Brooklyn Running Company in Williamsburg, he sees the store as equal parts community and supplier. Sure, they’ll sell you shoes and shorts—from industry giants like Nike to bougie upstarts like Tracksmith—but they also support local running clubs and crews, opening up their space for group runs and meet-ups. And, yes, you’ll find a more unique assortment of product at Brooklyn Running Company than you will online since the store sells shoes and gear that is specially reserved (and strategically distributed) to speciality running shops across the country.

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