FitBit Announces Google Partnership To Track Health Data
By Natalie Daher
Wearable company Fitbit is pairing up with Google to track users’ health care data and upload it to the cloud.
With a focus on consumer health care, Fitbit will use Google software to organize and track electronic medical records, according to a release. By viewing data and records at once, patients and health care providers are expected to attain more personalized care. Other notable features: people with chronic conditions such as diabetes or hypertension can access Twine Health, another platform for patients, health care professionals and hospitals.
“Working with Google gives us an opportunity to transform how we scale our business, allowing us to reach more people around the world faster, while also enhancing the experience we offer to our users and the healthcare system,” Fitbit’s co founder and CEO James Park said in a release. “This collaboration will accelerate the pace of innovation to define the next generation of healthcare and wearables.”
The objective is to bring “more meaningful data and insights to consumers to help them achieve positive health outcomes.” The data-sharing is underscored by “the majority of Google Cloud products supporting HIPAA compliance,” to prioritize privacy and security.
Of course, as Silicon Valley deals with (or doesn’t) massive data breach scandals, a focus on privacy and security will be paramount. Naysaying aside, Fitbit’s stock surged upon announcement of the Google partnership.
Writer & journalist based in NY.