Dre Beats’ Entrepreneurial Success Story is Streaming Across the Pond
by Natalie Daher
The backstory of Dre Beats’ headphones billion-dollar success story is a rag-to-riches, stigma-to-mainstream narrative.
Netflix’s documentary “The Defiant Ones,” traces the rise of business partners Dr. Dre and Jimmy Iovine, is now streaming internationally, according to a BBC report. The documentary details the the Dre and relationship and their founding of Beats headphones that eventually produced one of the biggest tech and music industry deals in recent history.
"Something about me and Dre just clicked, we've never argued," Iovine told the BBC. "There are ideas he has that I don't agree with and ideas I have he doesn't like."
Their relationship was . In the early ‘90s, the cultural stigma around gangsta rap hit a peak. That stigma proliferated for decades; the 2018 Grammy Awards was a breakout year for hiphop despite the genre’s decadeslong popular history.
“The Defiant Ones” is four-episodes-long and includes key moments for Dre and Iovine, including the signing of then little-known Detroit rapper Eminem, and eventual support of rappers like Drake and Lil Wayne. In the documentary, which debuted in the United States and Canada last year, Iovine recounts getting fired twice from his first job as a floor sweeper. He and Dre were confident, however, of their potential as music entrepreneurs — ultimately breaking into the streaming market with headphones.
"You have got to be of service, do whatever you can to be in the room with the best people you can,” Iovine tells the BBC. "If that means sweeping, sweep, if that means setting up a microphone, set it up. Learn from the best and get in that room somehow."
Writer & journalist based in NY.