Bose Acquires Walking Tour App Detour
By Natalie Daher
Wireless headphone maker Bose quietly made a play for a travel guide app as it develops its own augmented reality products.
Bose acquired the content and software behind app Detour, its founder Andrew Mason wrote on the company’s blog. The acquisition is apparently tied to Bose’s investment beyond its traditional products, headphones and speakers, and into augmented reality glasses. Bose announced its development of the glasses, which incorporate sound, earlier this year at SXSW in Austin, Texas.
In the meantime, tours of more than 100 cities on Detour will be free and available through end of May. While the deal terms are “unclear,” the acquisition was “likely a small exit,” according to Tech Crunch.
Writer & journalist based in NY.