The source for shopping decisions, impulses, and inspiration

Shopkeepers

The stories behind the most beloved boutiques, storefronts, and mom-and-pop shops. We study each storefront like a character, probing the contours of its history, personality, and point of view.

Shopkeepers

Bitters, Botanicals, and Balance

COVID-19 #SmallBizSpotlight |  In Brooklyn, a small batch Italian spirits brand pops off.

Shopkeepers

The Salon Model Is Broken. Meet the Woman Who’s Fixing It.

COVID-19 #SmallBizSpotlight | In Soho, a fashion industry vet turned esthetician is putting artists first.

Shopkeepers

A New Kind of Cafe Built by “Three Broke Kids”

COVID-19 #SmallBizSpotlight | In Crown Heights, these Partners Coffee alums are building a business where community always comes first.

Shopkeepers

You Had Me at Fish and Chips

COVID-19 #SmallBizSpotlight | In the West Village, a buzzy English restaurant brings the community together with the “perfect food” — and plenty of purpose.

Shopkeepers

Moving Forward, at a Slower Pace

COVID-19 #SmallBizSpotlight | A Gowanus gift shop reopens on its own terms.

Shopkeepers

A Floral Studio in Full Bloom

COVID-19 #SmallBizSpotlight | After halting business at the beginning of the pandemic, Karla Smith-Brown reimagined her Brooklyn floral studio for perennial growth.

Shopkeepers

As Restrictions Lift, An Indie Gym Owner Sticks To Private Sessions

COVID-19 #SmallBizSpotlight | In Rockaway Beach, Monice Small is building a dedicated fitness community — one personal training session at a time.

Shopkeepers

A Brooklyn Diner Looks Ahead

COVID-19 #SmallBizSpotlight | Thanks to a new federal grant, Rosalu Diner lives to see another day as a neighborhood mainstay.

Shopkeepers

A Burlesque Bastion Is Back

COVID-19 #SmallBizSpotlight | After 14 months of darkness, The Slipper Room in the LES turns the lights back on.

Shopkeepers

A One-Woman Bakery Rises

COVID-19 #SmallBizSpotlight | In her Clinton Hill apartment, Carla Finley hits her sourdough stride.

Shopkeepers

Clay Therapy

COVID-19 #SmallBizSpotlight | In Prospect Heights, a ceramics studio taps into the wellness benefits of clay.

Shopkeepers

One Corner Store, Two Immigrant Legacies

COVID-19 #SmallBizSpotlight | In Greenpoint, a Lebanese-American chef takes over a beloved deli from his neighbor.

Shopkeepers

No More Retail Small Talk

COVID-19 #SmallBizSpotlight | After being closed for months, a sustainable womenswear shop in Fort Greene finds a new level of connection with customers.

Shopkeepers

One Year Later

COVID-19 #SmallBizSpotlight | Checking in with the wine bar that helped launch this column.

Shopkeepers

Natural Wine + Records + Dog Treats = Brick-and-Mortar Bliss

COVID-19 #SmallBizSpotlight | A small natural wine shop in Clinton Hill goes beyond no-intervention bottles.

Shopkeepers

Soup for the Community Soul

COVID-19 #SmallBizSpotlight | A Brooklyn creative studio is connecting restaurants, diners, and wine shops over the classic comfort food.

Shopkeepers

Sunny Earrings for Dark Times

COVID-19 #SmallBizSpotlight | While on furlough, a Brooklyn-based textile designer used her free time to launch a jewelry line.

Shopkeepers

Pick-Up Pastries Hit the Sweet Spot

COVID-19 #SmallBizSpotlight | If not for the pandemic, Joy Cho wouldn’t have launched a business this early in her career.

Shopkeepers

A One-Woman Plant Shop Blooms

COVID-19 #SmallBizSpotlight | From her Brooklyn apartment, Katherine Hernandez delivers indoor greenery to homebound New Yorkers.

Shopkeepers

An Old-School Soda Fountain Imagines a New Business Model

COVID-19 #SmallBizSpotlight | In Carroll Gardens, a sibling-owned sundae spot gears up for a post-COVID world.

Shopkeepers

Brooklyn Movie Theater Hangs in Limbo

COVID-19 #SmallBizSpotlight | With no city guidance on when or how to reopen, Cobble Hill Cinemas eats through its savings to hang on.

Shopkeepers

The Perpetual Pivot

COVID-19 #SmallBizSpotlight | In the East Village, a pair of natural wine-focused restaurants shapeshift through the pandemic.

Shopkeepers

A Beloved Brooklyn Pie Shop Keeps the Oven On

COVID-19 #SmallBizSpotlight | This sister-run bakery is committed to serving affordable treats in hard times.

Shopkeepers

A Boutique Grows in Astoria

COVID-19 #SmallBizSpotlight | Opened in the height of COVID-19, this eco- and socially conscious gift shop is moving forward one day at a time.

Shopkeepers

"Never, never, never give up."

COVID-19 #SmallBizSpotlight | A bookstore dedicated to Winston Churchill takes his immortal words to heart.

Shopkeepers

Can a Restaurant Be Pandemic-Proof?

COVID-19 #SmallBizSpotlight | This new Crown Heights eatery embraces COVID-era constraints.

Shopkeepers

“The name of the game is adapt”

COVID-19 #SmallBizSpotlight | A multi-hyphenate record shop in Carroll Gardens digs deep to survive.

Shopkeepers

A Vegan Cheesemonger Moves Online

COVID-19 #SmallBizSpotlight | With virtually no foot traffic, Manhattan’s Riverdel Cheese pivots to delivery.

Shopkeepers

Launching One Business While Closing Another

COVID-19 #SmallBizSpotlight | A Brooklyn-based entrepreneur makes tough calls to stay afloat.

Shopkeepers

Yoga for All (on YouTube)

COVID-19 #SmallBizSpotlight | Brooklyn’s Greene Moments Studio is breaking down yoga barriers with free online classes.

Shopkeepers

A Bushwick Nightclub Reaffirms Its Values

COVID-19 #SmallBizSpotlight | The pandemic has pushed House of Yes to become “more than a nightclub.”

Shopkeepers

Keep on Shufflin’

COVID-19 #SmallBizSpotlight | How a shuffleboard club in Brooklyn and Chicago is staying in motion.

Shopkeepers

An Indie Self-Care Brand Hits its Stride

COVID-19 #SmallBizSpotlight | After halting production in March, Alexandra Winbush got new life — and hit new roadblocks.

Shopkeepers

“The art world is not fair”

COVID-19 #SmallBizSpotlight | How a contemporary gallery in Bed-Stuy is leveling the playing field.

Shopkeepers

Slam Poetry in the Zoom Era

COVID-19 #SmallBizSpotlight | A Lower East Side cultural icon reimagines live performance while fighting to survive.

Shopkeepers

All the World’s an App

COVID-19 #SmallBizSpotlight | A theater in Williamsburg moves entirely online.

Shopkeepers

“You can only have so many Zoom shows”

COVID-19 #SmallBizSpotlight | A pair of nightlife venues in Gowanus struggles to survive.

Shopkeepers

A 20-Year-Old Burlesque Club Goes Dark (for Now)

COVID-19 #SmallBizSpotlight | How The Slipper Room is trying to make it to the other side.

Shopkeepers

The Business of Board Games

COVID-19 #SmallBizSpotlight | How a beloved Greenwich Village cafe is staying in play.

Shopkeepers

A Legacy Dive Bar Turns to Pizza

COVID-19 #SmallBizSpotlight | After over two decades of cheap drinks and peanuts, Botanica is seriously upping its fare game.

Shopkeepers

Experiential Retail’s Latest Act

COVID-19 #SmallBizSpotlight | How a Williamsburg concept store is forging ahead, one pop-up at a time.

Shopkeepers

They’re Still Dancing

COVID-19 #SmallBizSpotlight | How a community dance org in Brooklyn is keeping class in session.

Shopkeepers

Opening a Business During a Pandemic

COVID-19 #SmallBizSpotlight | The owner of Buy Better Foods, a new organic market in Bed-Stuy, on tackling this daunting challenge.

Shopkeepers

Cookies to the Rescue

COVID-19 #SmallBizSpotlight | Diana Ho is keeping her indie shop afloat with some sweet subscriptions.

Shopkeepers

An Arts Org in Park Slope Tackles the Digital Divide

COVID-19 #SmallBizSpotlight | The Brooklyn Arts Exchange is making the digital shift.

Shopkeepers

A Brooklyn Nursery Finds New Life in Lockdown

COVID-19 #SmallBizSpotlight | How Natty Garden pivoted in the wake of COVID-19.

Shopkeepers

A Fort Greene Café Takes On Phase 2

COVID-19 #SmallBizSpotlight | Baba Cool is taking over two parking spaces to serve dine-in (er, dine-“out”) customers.

Shopkeepers

An Indie Yoga Studio Goes Global

COVID-19 #SmallBizSpotlight | In the midst of a pandemic, BK Yoga Club is doubling down on its mission.

Shopkeepers

How a Brooklyn Eatery Nearly Doubled Its Staff

COVID-19 #SmallBizSpotlight | For Mekelburg’s, the pandemic necessitated a whole new business model.

Shopkeepers

Sex Toys and Puzzles: Two Sides of the Same Coin

COVID-19 #SmallBizSpotlight | Sex toy sales are booming — here’s why, according to Lisa Finn of Babeland in NYC.

Shopkeepers

A Small Business Activist Fights Her Toughest Battle Yet

COVID-19 #SmallBizSpotlight | The owner of Whisk in downtown Brooklyn is taking on the big banks, the tech titans, and COVID-19 repercussions.

Shopkeepers

How Do You Sell a Dress in a Pandemic?

COVID-19 #SmallBizSpotlight | A feminist boutique in Brooklyn fights to survive.

Shopkeepers

A Beloved Skate Shop Struggles to Keep Rolling

COVID-19 #SmallBizSpotlight | To save their business, the owners of Uncle Funkys Boards are making tough calls.

Shopkeepers

It’s OK Not to Be OK

COVID-19 #SmallBizSpotlight | Kalima DeSuze of Cafe con Libros is doing her best to stay in business, but it’s not easy.

Shopkeepers

This East Village Bar Now Sells Yogurt

COVID-19 #SmallBizSpotlight | How ABC Beer Co. is diversifying to survive.

Shopkeepers

We All Need the Perfect Cocktail Right Now

COVID-19 #SmallBizSpotlight | How a Clinton Hill wine shop is keeping customers safe and sated.

Shopkeepers

Finding Community in Isolation

COVID-19 #SmallBizSpotlight | With her vintage boutique closed for the foreseeable future, Su Beyazit is hopeful for a better tomorrow.

Shopkeepers

A Brooklyn Wine Bar Rises to the Moment

COVID-19 #SmallBizSpotlight | This Fort Greene wine bar is leading a community revolution.

Shopkeepers

Rising Rents and Crippling Property Taxes: A NYC Small Business Owner Weighs In (and Moves Out)

Why Whisk, a beloved kitchenware boutique founded in Brooklyn, closed two storefronts in two months.

Shopkeepers

Babeland: A Shop for Books, Candles, and Butt Plugs

Babeland, a sex toy brand with shops in NYC and Seattle, offers something for everyone—whether you’re on your first or fiftieth visit.

Shopkeepers

Village Grannies: A Smoke Shop, Art Gallery, and Living Room All in One

Village Grannies in downtown Manhattan looks and feels unlike any other smoke shop you’ve been inside.

Shopkeepers

Sprout Home is on a Mission to Spread ‘Plant Love’

At Sprout Home, an indie garden center with locations in Williamsburg and Chicago, a green thumb is welcome—but not required.

Shopkeepers

Get Educated on Getting Off at Babeland

The 25-year-old sex toy brand puts education first.

Shopkeepers

Be Whisked Away to Blender Paradise

At this Williamsburg’s boutique, a carefully curated array of blenders stands out instead of blending in.

Shopkeepers

Meet the Man Who Sells More Headphones than Just about Anyone

Mark Steinberg is the guy to listen to at Manhattan superstore B&H.

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