Every purchase tells a story. We are a community of curious consumers and shopping enthusiasts. We find everything you need—and nothing you don’t—to lead the life you want.

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An investigation of everything shopping can be: a diversion, an errand, an exploration, a lesson. We observe how people, products, and shops come together to better understand the value of real, live shopping.

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The One Plant That Should Be In Every Home

Summer Rayne Oakes, an environmental scientist and author, shares house plant shopping tips at Sprout Home in Williamsburg.

photo of chef Jess Tom in shop with me
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Shop the Farmers Market Like a Chef

How to get the most bang for your buck at the farmers market.

Jeremiah helping choose the right gloves
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This Is What You Need To Start Boxing

Watch Jeremiah Maestre, amateur boxer and Rumble fitness trainer, shop for gear at Superare in Lower Manhattan.

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How to Display Items that Matter

Store your sentimental items with care.

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Make the Most of Your Closet

Learn closet storage tips from a pro.

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Shopping the KonMari™ Way

A Certified KonMari Method™ Consultant works her magic.

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