Log In

Purple Carrot

Buy Now Leave a Review

Purple Carrot

Updated: Jul. 20, 2018

Ranked 9th of 10 meal kits with a Quid Score of 73.

Buy Now Leave a Review

Purple Carrot

Ranked 9th of 10 meal kits with a Quid Score of 73.

Product Details

Product Details

Ranks 9th overall.

Key Information
  • Type: Meal Kit
  • Meals Per Week: 3
  • Servings Per Meal: 1-2
  • Cooking Skill Level: Beginner - Intermediate
  • Subscription Options: 2 - Purple Carrot meal package or TB12 Performance Meals
  • Average Preparation Time: 30-45 minutes
Product Specifications
  • Extras: N/A
  • Packaging: Insulated cardboard box contains individually wrapped ingredients. Everything is recyclable and made from post-consumer recycled materials
  • Shipping Fee: Free
  • Included in Package: Ingredients, 2-sided recipe placards with meal descriptions and cooking tips
  • Weekly Meal Options: 1 - Meals are preselected by Purple Carrot culinary team
  • Ingredient Specifications: The meals are 100% plant-based and average 500-800 calories/serving
  • Additional Dietary Options: All Purple Carrot meals are vegan. The TB12 performance meals developed in partnership with Tom Brady are higher in protein and calories to fuel the metabolic needs of highly active athletes; they are also gluten-free and low in soy.

Expert Rating: 65%

Ranks 10th among competitors.

Expert Rating: 65%

Ranks 10th among competitors.

Vegans and meat-eaters alike enjoy the flavorful and creative plant-based dishes, but wish there was more than 1 menu choice to choose from. The recipes involve more preparation and different appliances than competing services.

Full Expert Breakdown
  • Taste - Above average
  • Freshness - Average
  • Preparation Difficulty - Above average
  • Flexibility - Below average
  • Cuisine Variety - Below average
  • Delivery Service - Average
  • Amount of Packaging - Average
Notable Positives
  • Easy to sign up and pause deliveries
  • Responsive and friendly customer service
  • Tasty meals that even non-vegans enjoy
  • Inventive and unique recipes
Notable Negatives
  • Can't choose meals
  • Costly, especially for meat-free dining
  • Recipes require a lot of cooking appliances and can be somewhat complicated
  • Prep time is longer than advertised
Full Expert Breakdown
  • Taste - Above average
  • Freshness - Average
  • Preparation Difficulty - Above average
  • Flexibility - Below average
  • Cuisine Variety - Below average
  • Delivery Service - Average
  • Amount of Packaging - Average

Customer Rating: 74%

Ranks 4th among competitors.

Customer Rating: 74%

Ranks 4th among competitors.

For health-conscious eaters open to trying veganism, Purple Carrot is an easy way to test out plant-based cuisine. The dishes are creative and unique, but they don’t cater to everyone and can be complex to assemble.

Ideal for people:

Those who want to try veganism for the first time and those who enjoy a more involved cooking experience.

Not ideal for people:

Those who like customization and a variety of dish options and meat-eaters who like simpler, more traditional cuisine.

Notable Pros:
  • Tasty meals
  • Creative recipes
  • Convenient
  • Accessible to non-vegans/partial vegans
Notable Cons:
  • Boxes frequently miss ingredients
  • Incomplete nutritional information given
  • Longer preparation time than competitors
  • Challenging recipes for beginner cooks
  • Only one weekly option
  • Lots of appliances needed
  • Microwavable/pre-prepared elements

Brand Score: 60%

Ranks 9th among competitors.

Brand Score: 60%

Ranks 9th among competitors.

Purple Carrot is a 100% vegan meal kit service. In addition to its regular offering, the Boston-based brand offers an athlete-specific plan developed in partnership with Tom Brady called TB12.

Heritage - 3/5

After watching Forks Over Knives, a documentary championing veganism, Andy Levitt left his 20-year-long career in the pharmaceutical industry and launched the plant-based meal kit service Purple Carrot in 2014.

Innovation - 3/5

The company publishes a health and wellness blog with lifestyle advice and educational information on veganism. It is one of the few 100% plant-based meal kit services.

Reliability - 3/5

While the insulation packs and ice in the box ensure freshness for at least 72 hours, many packages can remain fresh up to a week after delivery.

Social Good - 3/5

Food waste is compostable, and most of the packaging is recyclable and biodegradable. The company claims that plant-based diets reduce carbon emissions and help treat chronic diseases.

Relevance - 3/5

Purple Carrot posts how-to recipes on its YouTube channel and publishes photos of recipes on Instagram. On Facebook, the company educates users on how to live a “balancetarian” lifestyle, answers customer inquiries, and provides links for ordering meal kits. There is no companion app.

Retail: Best Price $72.00

Ranks 7th in value among competitors.

Retail: Best Price $72.00

Ranks 7th in value among competitors.

New menus are revealed weekly and users have the option to skip upcoming offerings up to a week in advance of their delivery. Though there is no mobile app, the website Help Center offers FAQs along with an email and phone number for customer service. Any missing ingredients will be credited with a gift card.

Best Purchase Options
Purple Carrot - $72.00
Best Purchase Option
Purple Carrot - $72.00

Ranked by Quiddity

Related stories

Leave A Review

How would you rate this product?

Thanks for your review!

Back To Product

Subscribe to our newsletter.

Hello, friend.

Please enter a valid email address