Log In

Plated

Buy Now Leave a Review

Plated

Updated: Jul. 20, 2018

Ranked 8th of 10 meal kits with a Quid Score of 75.

Buy Now Leave a Review

Plated

Ranked 8th of 10 meal kits with a Quid Score of 75.

Product Details

Product Details

Ranks 8th overall.

Key Information
  • Type: Meal Kit
  • Meals Per Week: 2 - 4
  • Servings Per Meal: 2 - 4
  • Cooking Skill Level: Beginner
  • Subscription Options: 3
  • Average Preparation Time: Varies from 20-minute quick prep recipes to more involved recipes that take an hour
Product Specifications
  • Extras: Dessert add-ons
  • Packaging: Cardboard box, denim or jute liner, reusable gel packs, individually wrapped ingredients
  • Shipping Fee: $6 for orders under $60, otherwise free
  • Included in Package: Ingredients, recipe cards
  • Weekly Meal Options: 20 original recipes each week
  • Ingredient Specifications: Antibiotic-free chicken and pork, hormone-free beef, sustainably caught fish, and organic produce when possible
  • Additional Dietary Options: Vegetarian and gluten-free options
Sources:
Sources:

Expert Rating: 79%

Ranks 8th among competitors.

Expert Rating: 79%

Ranks 8th among competitors.

Plated offers a variety of customizable plans and is one of the few meal kit services to provide a dessert option. Experts like the flavor and quality of the recipes but note that they are quite high in sodium and fat.

Full Expert Breakdown
  • Taste - Average
  • Freshness - Average
  • Preparation Difficulty - Average
  • Flexibility - Above average
  • Cuisine Variety - Above average
  • Delivery Service - Above average
  • Amount of Packaging - Average
Notable Positives
  • Large variety of meal options
  • Offers dessert
  • Full-service mobile app
  • Can choose any delivery day
  • Helpful and detailed instructions
Notable Negatives
  • Produce isn't super fresh
  • Lacks storage and defrosting instructions
  • Heavy on packaging
  • Good value
Full Expert Breakdown
  • Taste - Average
  • Freshness - Average
  • Preparation Difficulty - Average
  • Flexibility - Above average
  • Cuisine Variety - Above average
  • Delivery Service - Above average
  • Amount of Packaging - Average

Customer Rating: 69%

Ranks 8th among competitors.

Customer Rating: 69%

Ranks 8th among competitors.

Plated is extremely customizable and offers an array of gourmet-quality dishes for those who enjoy spending time in the kitchen but don’t want the hassle of grocery shopping. Its offerings are not the healthiest, however, and some customers wish there were meals that required less prep time.

Ideal for people:

Those willing to dedicate more time to meal prep and those who want to explore new flavors and like a high level of customization.

Not ideal for people:

Those who want a quick cooking experience and those who prefer simple, basic dishes.

Notable Pros:
  • Good value
  • High-quality
  • Dessert option
  • Highly customizable
  • "Encore" feature lets you reorder a favorite meal
  • Easy recipes
Notable Cons:
  • Excessively wasteful packaging
  • Inconsistent quality
  • Recipes can be time-consuming
  • Credit card info needed to redeem gift cards

Brand Score: 60%

Ranks 10th among competitors.

Brand Score: 60%

Ranks 10th among competitors.

Plated is one of the most customizable meal kit services, offering high-quality ingredients and gourmet dishes in a convenient format with a variety of custom options.

Heritage - 3/5

Harvard Business School alums Josh Hix and Nick Taranto founded the company in 2012. Plated gained widespread attention when its founders appeared on Shark Tank and received a major investment from Kevin O’Leary in 2014.

Innovation - 3/5

In 2017, Albertsons acquired Plated, and the company announced plans to diversify its retail model by selling meal kits in the chain’s stores by the end of 2018. Plated focuses on customization, offering more weekly meal choices and options for personalization than many competitors.

Reliability - 3/5

A customer experience team is available by phone, live chat, and email, while an online FAQs page answers troubleshooting questions. Boxes are delivered between 8am and 8pm, but usually arrive before 5pm. The ingredients arrive chilled and are designed to stay fresh until midnight of the delivery day.

Social Good - 3/5

Plated works with artisans who offer small-batch, handcrafted items and sources sustainably-produced ingredients. The cardboard suppliers for its boxes are members of the Sustainable Forestry Initiative. Its box assembly centers across the country donate select leftover perishable ingredients to local food banks and organizations.

Relevance - 3/5

Plated frequently interacts with Facebook fans in the comments sections. It fosters a family-centric ethos by posting #TBT photos of employees and encouraging the communal aspect of cooking with loved ones. Its YouTube channel features tutorials and fun food hacks. The mobile app offers the same functionality as the website.

Retail: Best Price $71.70

Ranks 5th in value among competitors.

Retail: Best Price $71.70

Ranks 5th in value among competitors.

Customers can order any combination of meals beyond the 2-meal weekly minimum. A flexible subscription model allows for skipping weeks, swapping recipes, and changing delivery days, and can be cancelled anytime on the online Account page. In addition to a customer service email and phone number, the website Help Center offers FAQs and a chat function.

Best Purchase Options
Plated - $71.70
Best Purchase Option
Plated - $71.70

Ranked by Quiddity

Related stories

Leave A Review

How would you rate this product?

Thanks for your review!

Back To Product

Subscribe to our newsletter.

Hello, friend.

Please enter a valid email address