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Nationwide Life Insurance

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Nationwide Life Insurance

Updated: May. 31, 2018

Ranked 2nd of 10 life insurance with a Quid Score of 83.

Buy Now Leave a Review

Nationwide Life Insurance

Ranked 2nd of 10 life insurance with a Quid Score of 83.

Product Details

Product Details

Ranks 2nd overall.

Other Information
  • Online Quote: Yes
  • Other Features: Can pay bills, file claims, and call roadside assistance through app; can choose a charity as beneficiary.
  • Smoking Policy: Standard rate, then if you're healthier you get credits that let you pay less (preferred rate), less healthy then you pay more
  • Customer Service System: Phone, email, local agent, financial advisor
  • Medical Exam Requirement: Depends, most likely yes
  • Other Financial Services: Yes - Homeowners, renters, condo, private client, food, auto, motorcycle, snowmobile, classic car, ATV, RV, boat, personal watercraft, scooter, pet, dental, umbrella, identity theft, accident medical, specialty liability, travel, wedding
  • Online Portal/Smartphone App: Both
  • Other Life Insurance Policies: Yes - whole, universal, variable
  • Age Requirement at Time of Application: N/A
Policy Information
  • Term Options: Yes - 10, 15, 20, or 30 years
  • Annual Premium: MALE: $192.24, FEMALE: $184.20 (based on monthly quote)
  • Face Value Policy: $100,000+
  • Payment Frequency: Monthly
  • Fixed or Fluctuating Premium: Fixed
  • Riders/Supplementary Coverage: Yes - can add on child rider or spouse (with conditions)
Key Product Information
  • Online Quote: Yes
  • Term Options: Yes - 10, 15, 20, or 30 years
  • Annual Premium: MALE: $192.24, FEMALE: $184.20 (based on monthly quote)
  • Face Value Policy: $100,000+
  • Fixed or Fluctuating Premium: Fixed

Expert Rating: 81%

Ranks 4th among competitors.

Expert Rating: 81%

Ranks 4th among competitors.

Experts like that multiple insurance plans can be bundled under Nationwide. Term life plans offered have a wide range of flexibility, and the company offers better rates for smokers and considers a wider weight range normal. The plans tend to be more expensive. It is noticeably more difficult for people who have had a serious health issue within the past 10 years to get coverage.

Full Expert Breakdown
  • Premium Rates - Above average
  • Agent Responsiveness - Above average
  • 24-Hour Telephone Support - Yes
  • Standout Incentive - Preferred plus rates
  • Financial Strength - Above average
  • Policy Options - Above average
Notable Positives
  • Can bundle different insurance policies
  • Term life plans can be converted into permanent at end of plan
  • More forgiving weight standards
  • Lower non-smoker rates
  • Rider options add flexibility to plans
Notable Negatives
  • Plans tend to be more expensive
  • Difficult to get coverage for those with a previous health issue
Full Expert Breakdown
  • Premium Rates - Above average
  • Agent Responsiveness - Above average
  • 24-Hour Telephone Support - Yes
  • Standout Incentive - Preferred plus rates
  • Financial Strength - Above average
  • Policy Options - Above average

Customer Rating: 82%

Ranks 1st among competitors.

Customer Rating: 82%

Ranks 1st among competitors.

Some customers cite Nationwide’s customer service as the reason they continue with the company even though the rates tend to run higher. Customer service is available 24/7. Others, however, report the customer service is not proactive enough in contacting people about a problem before it becomes serious. Customers are alerted when their policy is cancelled but not earlier.

Ideal for people:

Those who want a lot of customer service, and for that to be available 24/7.

Not ideal for people:

Those who want a very proactive company that reaches out about potential problems before they become real problems.

Notable Pros:
  • Higher premiums are worth the service
  • Customer service is always available
Notable Cons:
  • Not alerted before company cancels policies
  • Poor communication
  • Poor customer treatment
  • Rates increase

Brand Score: 70%

Ranks 7th among competitors.

Brand Score: 70%

Ranks 7th among competitors.

As the decades-old tagline goes, "Nationwide is on your side" when it comes to insurance coverage. The company provides a full range of services, including insurance, public and private sector retirement plans, annuities, mutual funds, banking support and mortgages.

Heritage - 5/5

Nationwide was founded in 1926.

Innovation - 3/5

Nationwide offers a mobile app that allows customers to pay their bill, access insurance cards, view their policies, or start an auto claim.

Reliability - 3/5

Nationwide is accessible via phone or email. There is no option to contact an agent through live chat or the mobile app.

Social Good - 4/5

The Nationwide Foundation has donated over $394 million to nonprofits in areas where Nationwide employees live. The foundation’s largest monetary donation has been to the Nationwide Children’s Hospital. The foundation also established Nationwide’s Community Impact Model to partner with and support emergency and crisis stabilization organizations in local communities.

Relevance - 4/5

A recent ad features musician Tori Kelly giving a new sound to the “Nationwide is on your side” jingle. The company’s YouTube channel highlights previously aired ads such as the jingle sessions with Brad Paisley and Peyton Manning.

Retail: Best Price $188.22

Ranks 5th in value among competitors.

Retail: Best Price $188.22

Ranks 5th in value among competitors.

In some locations, customers need to work with an agent to acquire a quote. Where online quotes are available, the process is standard with questions focusing on personal information, health history, and the required coverage.

Best Purchase Options
Nationwide - $188.22
Best Purchase Option
Nationwide - $188.22

Ranked by Quiddity

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