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Instacart

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Instacart

Updated: Aug. 24, 2018

Ranked 10th of 10 grocery delivery with a Quid Score of 71.

Buy Now Leave a Review

Instacart

Ranked 10th of 10 grocery delivery with a Quid Score of 71.

Product Details

Product Details

Ranks 10th overall.

Key Information
  • Delivery Fee: Depends on order size, Instacart Express orders $35+ have free delivery
  • Minimum Order: $10
  • Membership Fee: Instacart Express is $149/year or $14.99/month
  • Alcohol Delivery: Yes
  • Subscription Options: No subscription and/or Instacart Express
  • Geographic Availability: Throughout the U.S. - enter zip code on website to check specific areas
Product Specifications
  • Discounts: Manufacturer coupons are applied automatically during checkout
  • Additional Fees: Service fees, Busy pricing (added cost during busiest times of day), Alcohol service fees
  • Standout Extra Features: Pickup options
  • Delivery Arrival Options: 1 hour to 6 days in advance

Expert Rating: 82%

Ranks 9th among competitors.

Expert Rating: 82%

Ranks 9th among competitors.

Experts like that customers without a Costco membership are still able to choose products from Costco. The ordering process is easy and customer can see GPS updates on how their order is coming along. Instacart charges different prices from stores and it is unclear how those prices are determined. Some of these markups can be significant.

Full Expert Breakdown
  • Flexibility - Above average
  • Delivery Fees - Above average
  • Delivery Service - Average
  • Delivery Time - Average
  • Ease of Ordering - Average
  • Grocery Options - Above average
  • Price - Above average
  • Extra Features - Average
Notable Positives
  • Personal shoppes can suggest substitutions
  • Don’t need a membership to shop at Costco
  • Simple ordering experience
  • Live GPS updates
  • Deliveries are on time
Notable Negatives
  • Tipping
  • Not partnered with Trader Joe’s
  • Company determines pricing
  • Not clear on how price is determined
Full Expert Breakdown
  • Flexibility - Above average
  • Delivery Fees - Above average
  • Delivery Service - Average
  • Delivery Time - Average
  • Ease of Ordering - Average
  • Grocery Options - Above average
  • Price - Above average
  • Extra Features - Average

Customer Rating: 53%

Ranks 9th among competitors.

Customer Rating: 53%

Ranks 9th among competitors.

Customers like that this service acknowledges BOGO deals happening in-store in addition to in-app coupons. This service is especially useful for people who have favorite stores that are further away. The prices can be noticeably higher when shopping through Instacart, and the automatic membership charge begins after a trial period.

Ideal for people:

College students and busy people who do not have time to shop in-store, or don't have access to a vehicle and need to travel a long distance with bags. Those who want to place an order in advance.

Not ideal for people:

Those who dislike automatic subscription charges. Those who find choosing items and their substitutes in-app tedious or are very particular with products (brand, produce/meat quality).

Notable Pros:
  • Good for city people
  • Convenient for shopping from stores that are far away
  • Saves time
  • In-app coupons
  • Usually acknowledge in-store BOGO deals
  • Delivery people are nice
Notable Cons:
  • Grocery prices are higher
  • Extra fees add to expense
  • Difficult customer service
  • Yearly membership charged immediately after free trial
  • Need to scan ID at delivery
  • Delivery times can be difficult and inaccurate

Brand Score: 72%

Ranks 5th among competitors.

Brand Score: 72%

Ranks 5th among competitors.

Instacart is a grocery delivery service that offers deliveries as fast as 1-hour from ordering. The company uses local shoppers that go to participating stores in the customer’s area to personally pick up their groceries.

Heritage - 3/5

CEO Apoorva Mehta founded Instacart in 2012. The company is headquartered in San Francisco, CA and was valued at $4 billion in mid-May 2018.

Innovation - 3/5

Instacart's brought speed to the grocery delivery industry. As an "on-demand" service, it will bring an order in as little as an hour.

Reliability - 4/5

Instacart has a help center on its site that features FAQ categories. For customers that need further assistance, there is an option to report a problem with an order and also contact customer service via phone or email.

Social Good - 4/5

Instacart provides an option on its website to donate to the UN Refugee Agency. The company has supported various local donation drives in the communities it services, including a partnership with Goodwill in Washington DC and donating a can of food in Chicago for each Instacart Target delivery. Instacart has taken steps to diversify its corporate team to be more inclusive.

Relevance - 4/5

Instacart makes company announcements, like new areas it’s expanding into, and shares promotions on its Facebook and Twitter accounts. Customers can follow to stay up-to-date on special deals. The company shares daily food-inspo pics re-posted onto its Instagram account.

Retail: Best Price $180.18

Ranks 1st in value among competitors.

Retail: Best Price $180.18

Ranks 1st in value among competitors.

No subscription is necessary to shop with Instacart. Customers can get free deliveries over $35 if they purchase Instacart Express, which is available at a monthly or annual rate. Retail price is based off Quiddity's independent estimate of an average couple's weekly grocery list, plus any shipping, monthly membership, and additional fees.

Best Purchase Options
Instacart - $180.18
Best Purchase Option
Instacart - $180.18

Ranked by Quiddity

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