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Iams Proactive Health Adult for Small & Toy Breed

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Iams Proactive Health Adult for Small & Toy Breed

Updated: Jul. 25, 2018

Ranked 10th of 10 dog food with a Quid Score of 86.

Buy Now Leave a Review

Iams Proactive Health Adult for Small & Toy Breed

Ranked 10th of 10 dog food with a Quid Score of 86.

Product Details

Product Details

Ranks 10th overall.

Key Information
  • Bag Sizes: 3.3lb, 7lb, 15lb
  • Available Dog Sizes: Toy, small, large
  • First 5 Ingredients: Chicken, Chicken By-Product Meal, Ground Whole Grain Corn, Ground Whole Grain Sorghum, Chicken Fat (preserved with mixed Tocopherols)
  • Available Life Stages: Puppy, adult, senior
Product Specifications
  • Recall History: 8/14/2013; 12/6/2011; 3/21/2013
  • Calories Per Cup: 395
  • Flavors Available: 5
  • Guaranteed Analysis: Crude Protein 27.0% min, crude fat 17.0% min, crude fiber 4.0% max, moisture 10.0% max, calcium 1.00% min, phosphorus 0.80% min, selenium 0.45 mg/kg min, vitamin E 60 IU/kg min, L-carnitine 30 mg/kg min, omega-6 fatty acids 2.43% min
  • Protein By-Products: Yes - Chicken meal
  • Full Ingredients List: Chicken, Chicken By-Product Meal, Ground Whole Grain Corn, Ground Whole Grain Sorghum, Chicken Fat (preserved with mixed Tocopherols), Dried Beet Pulp, Natural Flavor, Dried Egg Product, Potassium Chloride, Flaxseed, Caramel Color, L-Lysine Monohydrochloride, Salt, Sodium Hexametaphosphate, Choline Chloride, Carrots, Tomatoes, Fructooligosaccharides, Spinach, Green Peas, Minerals (Ferrous Sulfate, Zinc Oxide, Sodium Selenite, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide), Calcium Carbonate, Vitamins (Vitamin E Supplement, Ascorbic Acid, Calcium Pantothenate, Vitamin A Supplement, Biotin, Thiamine Mononitrate (source of Vitamin B1), Vitamin B12 supplement, Niacin, Riboflavin Supplement (source of Vitamin B2), Inositol, Pyridoxine Hydrochloride (source of Vitamin B6), Vitamin D3 Supplement, Folic Acid), Dried Brewers Yeast, DL-Methionine, Dried Apple Pomace, L-Carnitine , Dried Blueberry Pomace, Mixed Tocopherols, Rosemary Extract.

Expert Rating: 71%

Ranks 10th among competitors.

Expert Rating: 71%

Ranks 10th among competitors.

Experts like the affordability of this dog food. The kibble pieces in the formula for small dogs are smaller, which make them convenient for chewing. The natural caramel color is an unnecessary aesthetic addition. This is a nutritionally average product, with a high percentage of ground corn.

Full Expert Breakdown
  • Price- Average
  • Flavor Variety- Average
  • Life Stage/Size Variety- Above average
  • Healthiness- Average
Notable Positives
  • Affordable
  • Smaller kibble pieces suitable for small dogs
Notable Negatives
  • Added coloring (natural caramel) is unnecessary
  • Only an average kibble option
  • Ground corn is a major ingredient
Full Expert Breakdown
  • Price- Average
  • Flavor Variety- Average
  • Life Stage/Size Variety- Above average
  • Healthiness- Average

Customer Rating: 91%

Ranks 7th among competitors.

Customer Rating: 91%

Ranks 7th among competitors.

Some customers report a major improvement in their dog’s joint pain and a taste that is appealing to most dogs. The variety of kibble sizes fits the needs of different dogs and offers a safer, more comfortable eating experience. Some dogs may react to the corn ingredient. There are reports of some dogs becoming more gassy after eating this kibble.

Ideal for people:

Those who have multiple sized dogs and want a brand that offers large and small kibble options. Dogs with joint problems may benefit from this brand.

Not ideal for people:

Those who do not like added coloring in their dog's food.

Notable Pros:
  • Alleviates joint pain
  • Taste is appealing to most dogs
  • Mini chunks are good for older dogs
  • Larger kibble bits reduce choking hazard for large dogs
Notable Cons:
  • Added caramel color is unnecessary
  • Can give some dogs gas
  • Major corn component can irritate some dogs
Sources:
Sources:

Brand Score: 90%

Ranks 2nd among competitors.

Brand Score: 90%

Ranks 2nd among competitors.

Iams is an American dog and cat food company owned by Mars Inc. The company has a long history of serving pets and developed a variety of products that were the first of their kind.

Heritage - 5/5

Paul F. Iams founded Iams in 1946. The company is currently headquartered in Mason, Ohio. Iams is a subsidiary of Mars, Inc, which bought the company from Procter & Gamble in 2014. Iams' mission is to serve the nutritional needs of pets by providing them with an adequate diet.

Innovation - 5/5

Iams 999 dog food was the company’s first product and the first dog food made mainly with animal-based protein. The company was also the first company to separate its line of dog food into formulas for different life stages.

Reliability - 4/5

The Resources tab on the Iams site features a Dog Breed Selector quiz to help determine which dog breed will be best for an individual. Other articles offer a variety of answers and advice. To contact a representative, customers can either call or fill out the form provided on the site.

Social Good - 5/5

Iams abides by parent company Mars, Inc.'s Animal Welfare Policy, pledging to not support/sponsor scientific studies that cause harm to animals. The company uses non-animal studies whenever possible. Mars, Inc. is dedicated to 3 major causes under its Sustainable in a Generation plan-- the planet, people, and overall wellbeing.

Relevance - 4/5

On Facebook and Twitter, Iams shares cute dog and cat photos, posts from its influencer partners, and sweepstake opportunities. On Instagram, the company reposts pet fan photos under the hashtag #IamsDifference. The Iams Youtube channel features pet training and informational videos, as well as individual pet stories.

Retail: Best Price $17.97

Ranks 2nd in value among competitors.

Retail: Best Price $17.97

Ranks 2nd in value among competitors.

Iams does not sell products from its website. Clicking the Buy Now option on the site will open a pop-up window that displays official retailers. Customers have the option to purchase through those retailers online or search for stores in their area with the product in-stock.

Best Purchase Options
Amazon - $17.97
Other Purchase Options
Chewy - $17.97
Best Purchase Option
Amazon - $17.97
Other Purchase Options
Chewy - $17.97

Ranked by Quiddity

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