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HelloFresh

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HelloFresh

Updated: Jul. 20, 2018

Ranked 6th of 10 meal kits with a Quid Score of 77.

Buy Now Leave a Review

HelloFresh

Ranked 6th of 10 meal kits with a Quid Score of 77.

Product Details

Product Details

Ranks 6th overall.

Key Information
  • Type: Meal Kit
  • Meals Per Week: 2 - 4
  • Servings Per Meal: 2 or 4
  • Cooking Skill Level: Beginner - Intermediate
  • Subscription Options: 3
  • Average Preparation Time: 30 minutes
Product Specifications
  • Extras: Monthly wine club, kitchenware store, 15% off discount for students, premium recipe option
  • Packaging: The delivery box is 100% recyclable. Meals are separated and ingredients are individually wrapped
  • Shipping Fee: Free
  • Included in Package: Ingredients, recipe cards
  • Weekly Meal Options: 3-8 menu choices (3 veggie; 5 family; 8 classic)
  • Ingredient Specifications: Sustainably sourced seafood and antibiotic-free chicken
  • Additional Dietary Options: Vegetarian, nut-free, dairy-free, egg-free

Expert Rating: 75%

Ranks 9th among competitors.

Expert Rating: 75%

Ranks 9th among competitors.

Experts commend the taste and balanced blend of flavors as well as the generous portions. The cuisine is simple and well-curated but could be healthier. The options can lack originality.

Full Expert Breakdown
  • Taste - Above average
  • Freshness - Above average
  • Preparation Difficulty - Average
  • Flexibility - Above average
  • Cuisine Variety - Average
  • Delivery Service - Above average
  • Amount of Packaging - Average
Notable Positives
  • Can choose any weekday for delivery
  • Recipes are easy to follow
  • Full nutritional information included
  • Fresh, chilled ingredients upon delivery
  • Tasty
Notable Negatives
  • Not organic
  • High caloric meals
  • Additional shipping fee for "classic" package
  • Actual preparation time is longer than promised
Full Expert Breakdown
  • Taste - Above average
  • Freshness - Above average
  • Preparation Difficulty - Average
  • Flexibility - Above average
  • Cuisine Variety - Average
  • Delivery Service - Above average
  • Amount of Packaging - Average

Customer Rating: 74%

Ranks 5th among competitors.

Customer Rating: 74%

Ranks 5th among competitors.

Customers like the fresh ingredients and find the meals to be tasty and filling. Adventurous eaters wish the dishes were more interesting and varied.

Ideal for people:

Those with simpler taste profiles and those who like large, filling portions.

Not ideal for people:

Extremely health-conscious eaters and those with dietary restrictions.

Notable Pros:
  • Pausing a week is simple and easy
  • Generous portions
  • Tasty
  • Straightforward recipes
  • Convenient
  • Accommodates picky eaters
  • Fresh ingredients
  • Easy recipes
Notable Cons:
  • Uninteresting recipes
  • Not very healthy
  • Doesn't accommodate a lot of dietary restrictions
  • Lacks variety

Brand Score: 68%

Ranks 3rd among competitors.

Brand Score: 68%

Ranks 3rd among competitors.

HelloFresh serves households in 9 markets across 3 continents with fresh, hassle-free meal kits. Its founders wanted to provide exciting and quirky recipes that are still accessible and easy to create.

Heritage - 4/5

HelloFresh began one afternoon in 2011 when founders Dominik Richter and Thomas Griesel packed up and hand-delivered meal kits to 10 close friends.

Innovation - 3/5

In 2016, HelloFresh teamed up with Bosch, a European manufacturer of home appliances, to integrate the HelloFresh app with Bosch’s Home Connect Technology. The merging of the two platforms allows users to digitally control Bosch appliances while preparing HelloFresh recipes all on one interface.

Reliability - 4/5

The Website Help Center provides an email, phone number, live chat, and FAQs to help users with delivery, quality, and membership questions and concerns.

Social Good - 3/5

All seafood is sustainably sourced and ocean-friendly, and the meat and poultry is sourced from family-owned and operated purveyors across the U.S. Ingredients come in a 100% recyclable box, and the website has a page with instructions for recycling.

Relevance - 3/5

The company posts daily recipe recommendations as well as inspiring photos and interviews with chefs to its social accounts. It engages with users by asking for comments, photos, and favorite dishes.

Retail: Best Price $59.94

Ranks 3rd in value among competitors.

Retail: Best Price $59.94

Ranks 3rd in value among competitors.

Using the website or mobile app, users can pause or resume deliveries up to 5 days in advance with a single click. They can also switch or cancel plans at any time. Users can choose any weekday to receive their weekly delivery.

Best Purchase Options
HelloFresh - $59.94
Best Purchase Option
HelloFresh - $59.94

Ranked by Quiddity

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