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FreshDirect

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FreshDirect

Updated: Jun. 01, 2018

Ranked 3rd of 10 grocery delivery with a Quid Score of 80.

Buy Now Leave a Review

FreshDirect

Ranked 3rd of 10 grocery delivery with a Quid Score of 80.

Product Details

Product Details

Ranks 3rd overall.

Key Information
  • Delivery Fee: $5.99, $6.99, $7.99, $9.99, or $15.99 depending on location
  • Minimum Order: $30 ($99 for the Hamptons in summer)
  • Membership Fee: DeliveryPass is $69/half year
  • Alcohol Delivery: Yes - only in NY
  • Subscription Options: No subscription and/or DeliveryPass
  • Geographic Availability: Connecticut, New York, New Jersey, Pennsylvania, Delaware, and Washington D.C.
Product Specifications
  • Discounts: Promo codes, FreshDirect coupons available in savings section
  • Additional Fees: Fuel surcharge
  • Standout Extra Features: Telephone order option ($9.99 fee), catering options, Chef's Table loyalty program, accept EBT for some Bronx zip codes
  • Delivery Arrival Options: Before 11pm for next day to a week in advance

Expert Rating: 98%

Ranks 3rd among competitors.

Expert Rating: 98%

Ranks 3rd among competitors.

Experts say FreshDirect delivers on its promise for freshness and like that they work with local farms. The prices are higher than in-store, so this service is not recommended for people trying to work on a tight budget.

Full Expert Breakdown
  • Flexibility - Average
  • Delivery Fees - Average
  • Delivery Service - Average
  • Delivery Time - Average
  • Ease of Ordering - Average
  • Grocery Options - Average
  • Price - Above average
  • Extra Features - Average
Notable Positives
  • Fresh foods
  • Partner with local farms
  • Have their own bakeries
Notable Negatives
  • Not for people on a budget
Full Expert Breakdown
  • Flexibility - Average
  • Delivery Fees - Average
  • Delivery Service - Average
  • Delivery Time - Average
  • Ease of Ordering - Average
  • Grocery Options - Average
  • Price - Above average
  • Extra Features - Average

Customer Rating: 66%

Ranks 3rd among competitors.

Customer Rating: 66%

Ranks 3rd among competitors.

Customers like the wide selection available, including FreshDirect brand products, pre-made meals, and specialty foods. It is convenient to be able to make an order and send it as a gift. Membership charges begin right after a free-trial expires, which can catch some people by surprise.

Ideal for people:

Those who live in some of the major NE cities will find this service easier than fighting busy supermarkets, and able provide some more gourmet foods.

Not ideal for people:

Those who need deliveries to arrive exactly in the window they have set due to other commitments. Those who are picky about produce and meats.

Notable Pros:
  • Wide selection
  • Pre-made meals available
  • Fresh produce and meat
  • Great customer service
  • Gourmet foods available
  • Can send orders as gifts
  • FreshDirect brand products are delicious
  • Easy reorder tool
Notable Cons:
  • Service has deteriorated
  • Late deliveries
  • Missing items in orders
  • Membership auto-charges after free trial is up
  • More expensive than competitors
  • A lot of extra packaging

Brand Score: 76%

Ranks 4th among competitors.

Brand Score: 76%

Ranks 4th among competitors.

FreshDirect is a grocery delivery service that began in NYC. The company claims that it puts freshness first, and it delivers directly from farms and producers to try to fulfill that promise.

Heritage - 4/5

FreshDirect is headquartered in Long Island City, NY. Jason Ackerman and David McInerney founded the company in 1999. FreshDirect began servicing select areas of Manhattan, then expanded to cover more areas of the city and Long Island.

Innovation - 3/5

FreshDirect uses technology that can recommend products to a user based on past orders. Order history also allows the company to notify a customer when their favorite product is in stock or on sale.

Reliability - 5/5

FreshDirect has a help center with lists of FAQs. For more help, customers can contact a representative at the provided phone number or email, or fill out the contact form embedded in the company’s site.

Social Good - 4/5

FreshDirect partnered with Robin Hood, an organization that helps non-profits fight poverty, to provide users with an option to donate meals. FreshDirect also donated 150,000 meals to One Million Meals by Christmas and partnered with (RED) to help in the fight against AIDS.

Relevance - 3/5

FreshDirect shares shoppable food recipes on its website and across its platforms. There are also updates on weekly sales and highlighted products. FreshDirect has a separate blog called Sourced where it shares recipes and company news.

Retail: Best Price $216.98

Ranks 9th in value among competitors.

Retail: Best Price $216.98

Ranks 9th in value among competitors.

FreshDirect does not have a mandatory membership. It does offer DeliveryPass for $69 for half a year, which allows customers to have unlimited free deliveries. Customers who have problems with their order can contact FreshDirect customer service via phone or email. Retail price is based off Quiddity's independent estimate of an average couple's weekly grocery list, plus any shipping, monthly membership, and additional fees.

Best Purchase Options
FreshDirect - $216.98
Best Purchase Option
FreshDirect - $216.98

Ranked by Quiddity

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