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Blue Apron

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Blue Apron

Ranked 7th of 10 meal kits with a Quid Score of 76.

Buy Now Leave a Review

Blue Apron

Ranked 7th of 10 meal kits with a Quid Score of 76.

Product Details

Product Details

Ranks 7th overall.

Key Information
  • Type: Meal Kit
  • Meals Per Week: 2-4
  • Servings Per Meal: 2 or 4
  • Cooking Skill Level: Beginner - Intermediate
  • Subscription Options: 2
  • Average Preparation Time: 45 minutes
Product Specifications
  • Extras: None
  • Packaging: Cardboard box, bubble wrap insulated liner, ingredients are individually wrapped
  • Shipping Fee: Free
  • Included in Package: Ingredients, recipe cards, highlighted ingredient sheet
  • Weekly Meal Options: 8
  • Ingredient Specifications: Meats are free of antibiotics and hormones, seafood is sustainably sourced, and all ingredients are non-GMO
  • Additional Dietary Options: Supports vegetarian diets
Sources:
Sources:

Expert Rating: 80%

Ranks 7th among competitors.

Expert Rating: 80%

Ranks 7th among competitors.

The meals are tasty and unique and the recipe cards are easy to follow, but experts wish the cooking process was more convenient. The weekly menus could be more extensive and accommodate a wider range of dietary restrictions.

Full Expert Breakdown
  • Taste - Average
  • Freshness - Average
  • Preparation Difficulty - Average
  • Flexibility - Average
  • Cuisine Variety - Average
  • Delivery Service - Average
  • Amount of Packaging - Above average
Notable Positives
  • Free shipping
  • Recyclable packaging
  • Easy to follow recipes
  • Suggested wine pairings
Notable Negatives
  • Doesn't accommodate many dietary restrictions
  • Actual preparation can be longer than promised
  • Ingredients in delivery box are not separated by meal
  • Limited number of meal combinations
  • Lacks dietary information, only providing calorie counts
Full Expert Breakdown
  • Taste - Average
  • Freshness - Average
  • Preparation Difficulty - Average
  • Flexibility - Average
  • Cuisine Variety - Average
  • Delivery Service - Average
  • Amount of Packaging - Above average

Customer Rating: 66%

Ranks 9th among competitors.

Customer Rating: 66%

Ranks 9th among competitors.

Home chefs turn to Blue Apron to experiment with unique flavors and ethnically-influenced dishes. Overall, the meals are interesting, flavorful, and pretty healthy. Preparation can be difficult, especially because the ingredients are not separated by meal. Some customers find the order cancellation process annoying.

Ideal for people:

Those looking to explore new foods with a basic cooking knowledge and have the time to dedicate to cooking.

Not ideal for people:

Those looking to create quick meals during the week, those who eat larger portion sizes or like leftovers.

Notable Pros:
  • Straightforward recipes
  • Packaging can be sent back for recycling
  • Convenient
  • Introduces unique ingredients
Notable Cons:
  • Selection of meals and delivery can be a tedious process
  • Lots of prep work
  • No leftovers/small portions
  • Wasted materials

Brand Score: 78%

Ranks 2nd among competitors.

Brand Score: 78%

Ranks 2nd among competitors.

Named after the aprons worn by apprentice chefs in France, Blue Apron espouses a philosophy of lifelong learning in the kitchen. Each month, the company sends over 8 million meals to home chefs across the nation. The pre-measured, pre-portioned meal kits are designed to inspire teamwork with recipes that cater to group dining and shared meal preparation.

Heritage - 4/5

Matt Salzberg, Ilia Papas, and Matt Wadiak founded Blue Apron in August, 2012. The trio boxed the early prototypes themselves and hand-delivered the test kits to 20 close friends.

Innovation - 4/5

Blue Apron was an early innovator in the boxed meal service space. It pledges to sell a la carte meal kits in grocery stores by the end of 2018. It offers a mobile app through which customers can plan recipes, track deliveries, and order meals.

Reliability - 3/5

Blue Apron boxes are lined with thermal insulation and refrigerants to maintain safe temperatures during transit and delivery. The “Freshness Guarantee” ensures that any ingredient that’s not fresh and ready to cook will be credited or refunded. All facilities are FDA-regulated and follow USDA food handling guidelines.

Social Good - 4/5

Blue Apron follows the Supply Chains Act, a disclosure of protection against human trafficking and enslavement. It sources non-GMO, sustainably produced ingredients from family-run farmers, ranchers, and fish suppliers. All meat is free of antibiotics and hormones.

Relevance - 5/5

Blue Apron answers customer requests and prompts conversation through posts, asking "What did you cook this weekend?" on Facebook. On Instagram, it promotes a variety of recipes and post imagery of different kitchen aesthetics. The blog educates beginner chefs and interviews seasoned chefs on their culinary backgrounds.

Retail: Best Price $65.94

Ranks 4th in value among competitors.

Retail: Best Price $65.94

Ranks 4th in value among competitors.

Blue Apron customers can log into their account online to view the cutoff dates for altering or canceling orders. Any order can be skipped up to 5 weeks in advance and customers can cancel their membership at any time. Deliveries are weekly, and orders can be rescheduled to a different day within the same week through the website.

Best Purchase Options
Blue Apron - $65.94
Best Purchase Option
Blue Apron - $65.94

Ranked by Quiddity

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