Writer and journalist in NYC.
Sleep, one of the greatest equalizers, is increasingly backed by data. The startup Tomorrow Sleep, a division of legacy brand Serta Simmons, optimizes its line of mattresses with science and engineering. The brand is committed to dispelling a culture of “sleep sacrifice.” And the company’s Atlanta-based research team is fine-tuning its sleep trackers, buried within the popular Hybrid mattress. Meanwhile, artificial intelligence will continue to “get smarter,” eventually coaching humans on how to sleep better, according to founder Bryan Murphy. Quiddity spoke with Murphy about applying data, fostering innovation, and controlling the ecosystem to maximize sleep.
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For less than $20 a month, the average renter can protect nearly $30K in personal property.
The company created a customizable mattress and introduced an AI coach—all in pursuit of optimization.
Potential lawsuits are everybody’s problem, and you probably own more than you think.