The source for shopping decisions, impulses, and inspiration

Frances Thomas

Quiddity Content Editor

Frances is a New York City-based writer and aspiring cheese plate influencer. She gets a thrill out of doing crossword puzzles in pen.

Shopkeepers

No More Retail Small Talk

COVID-19 #SmallBizSpotlight | After being closed for months, a sustainable womenswear shop in Fort Greene finds a new level of connection with customers.

Shopkeepers

One Year Later

COVID-19 #SmallBizSpotlight | Checking in with the wine bar that helped launch this column.

Shopkeepers

Natural Wine + Records + Dog Treats = Brick-and-Mortar Bliss

COVID-19 #SmallBizSpotlight | A small natural wine shop in Clinton Hill goes beyond no-intervention bottles.

Shopkeepers

Soup for the Community Soul

COVID-19 #SmallBizSpotlight | A Brooklyn creative studio is connecting restaurants, diners, and wine shops over the classic comfort food.

Shopkeepers

Sunny Earrings for Dark Times

COVID-19 #SmallBizSpotlight | While on furlough, a Brooklyn-based textile designer used her free time to launch a jewelry line.

Shopkeepers

Pick-Up Pastries Hit the Sweet Spot

COVID-19 #SmallBizSpotlight | If not for the pandemic, Joy Cho wouldn’t have launched a business this early in her career.

Shopkeepers

A One-Woman Plant Shop Blooms

COVID-19 #SmallBizSpotlight | From her Brooklyn apartment, Katherine Hernandez delivers indoor greenery to homebound New Yorkers.

Shopkeepers

An Old-School Soda Fountain Imagines a New Business Model

COVID-19 #SmallBizSpotlight | In Carroll Gardens, a sibling-owned sundae spot gears up for a post-COVID world.

Shopkeepers

Brooklyn Movie Theater Hangs in Limbo

COVID-19 #SmallBizSpotlight | With no city guidance on when or how to reopen, Cobble Hill Cinemas eats through its savings to hang on.

Shopkeepers

The Perpetual Pivot

COVID-19 #SmallBizSpotlight | In the East Village, a pair of natural wine-focused restaurants shapeshift through the pandemic.

Shopkeepers

A Beloved Brooklyn Pie Shop Keeps the Oven On

COVID-19 #SmallBizSpotlight | This sister-run bakery is committed to serving affordable treats in hard times.

Shopkeepers

A Boutique Grows in Astoria

COVID-19 #SmallBizSpotlight | Opened in the height of COVID-19, this eco- and socially conscious gift shop is moving forward one day at a time.

Shopkeepers

"Never, never, never give up."

COVID-19 #SmallBizSpotlight | A bookstore dedicated to Winston Churchill takes his immortal words to heart.

Shopkeepers

Can a Restaurant Be Pandemic-Proof?

COVID-19 #SmallBizSpotlight | This new Crown Heights eatery embraces COVID-era constraints.

Shopkeepers

“The name of the game is adapt”

COVID-19 #SmallBizSpotlight | A multi-hyphenate record shop in Carroll Gardens digs deep to survive.

Shopkeepers

A Vegan Cheesemonger Moves Online

COVID-19 #SmallBizSpotlight | With virtually no foot traffic, Manhattan’s Riverdel Cheese pivots to delivery.

Shopkeepers

Launching One Business While Closing Another

COVID-19 #SmallBizSpotlight | A Brooklyn-based entrepreneur makes tough calls to stay afloat.

Shopkeepers

Yoga for All (on YouTube)

COVID-19 #SmallBizSpotlight | Brooklyn’s Greene Moments Studio is breaking down yoga barriers with free online classes.

Shopkeepers

A Bushwick Nightclub Reaffirms Its Values

COVID-19 #SmallBizSpotlight | The pandemic has pushed House of Yes to become “more than a nightclub.”

Shopkeepers

Keep on Shufflin’

COVID-19 #SmallBizSpotlight | How a shuffleboard club in Brooklyn and Chicago is staying in motion.

Shopkeepers

An Indie Self-Care Brand Hits its Stride

COVID-19 #SmallBizSpotlight | After halting production in March, Alexandra Winbush got new life — and hit new roadblocks.

Shopkeepers

“The art world is not fair”

COVID-19 #SmallBizSpotlight | How a contemporary gallery in Bed-Stuy is leveling the playing field.

Shopkeepers

Slam Poetry in the Zoom Era

COVID-19 #SmallBizSpotlight | A Lower East Side cultural icon reimagines live performance while fighting to survive.

Shopkeepers

All the World’s an App

COVID-19 #SmallBizSpotlight | A theater in Williamsburg moves entirely online.

Shopkeepers

“You can only have so many Zoom shows”

COVID-19 #SmallBizSpotlight | A pair of nightlife venues in Gowanus struggles to survive.

Shopkeepers

A 20-Year-Old Burlesque Club Goes Dark (for Now)

COVID-19 #SmallBizSpotlight | How The Slipper Room is trying to make it to the other side.

Shopkeepers

The Business of Board Games

COVID-19 #SmallBizSpotlight | How a beloved Greenwich Village cafe is staying in play.

Shopkeepers

A Legacy Dive Bar Turns to Pizza

COVID-19 #SmallBizSpotlight | After over two decades of cheap drinks and peanuts, Botanica is seriously upping its fare game.

Shopkeepers

Experiential Retail’s Latest Act

COVID-19 #SmallBizSpotlight | How a Williamsburg concept store is forging ahead, one pop-up at a time.

Shopkeepers

They’re Still Dancing

COVID-19 #SmallBizSpotlight | How a community dance org in Brooklyn is keeping class in session.

Shopkeepers

Opening a Business During a Pandemic

COVID-19 #SmallBizSpotlight | The owner of Buy Better Foods, a new organic market in Bed-Stuy, on tackling this daunting challenge.

Shopkeepers

Cookies to the Rescue

COVID-19 #SmallBizSpotlight | Diana Ho is keeping her indie shop afloat with some sweet subscriptions.

Shopkeepers

An Arts Org in Park Slope Tackles the Digital Divide

COVID-19 #SmallBizSpotlight | The Brooklyn Arts Exchange is making the digital shift.

Shopkeepers

A Brooklyn Nursery Finds New Life in Lockdown

COVID-19 #SmallBizSpotlight | How Natty Garden pivoted in the wake of COVID-19.

Shopkeepers

A Fort Greene Café Takes On Phase 2

COVID-19 #SmallBizSpotlight | Baba Cool is taking over two parking spaces to serve dine-in (er, dine-“out”) customers.

Shopkeepers

An Indie Yoga Studio Goes Global

COVID-19 #SmallBizSpotlight | In the midst of a pandemic, BK Yoga Club is doubling down on its mission.

Shopkeepers

How a Brooklyn Eatery Nearly Doubled Its Staff

COVID-19 #SmallBizSpotlight | For Mekelburg’s, the pandemic necessitated a whole new business model.

Shopkeepers

Sex Toys and Puzzles: Two Sides of the Same Coin

COVID-19 #SmallBizSpotlight | Sex toy sales are booming — here’s why, according to Lisa Finn of Babeland in NYC.

Shopkeepers

A Small Business Activist Fights Her Toughest Battle Yet

COVID-19 #SmallBizSpotlight | The owner of Whisk in downtown Brooklyn is taking on the big banks, the tech titans, and COVID-19 repercussions.

Shopkeepers

How Do You Sell a Dress in a Pandemic?

COVID-19 #SmallBizSpotlight | A feminist boutique in Brooklyn fights to survive.

Shopkeepers

A Beloved Skate Shop Struggles to Keep Rolling

COVID-19 #SmallBizSpotlight | To save their business, the owners of Uncle Funkys Boards are making tough calls.

Shopkeepers

It’s OK Not to Be OK

COVID-19 #SmallBizSpotlight | Kalima DeSuze of Cafe con Libros is doing her best to stay in business, but it’s not easy.

Shopkeepers

This East Village Bar Now Sells Yogurt

COVID-19 #SmallBizSpotlight | How ABC Beer Co. is diversifying to survive.

Shopkeepers

We All Need the Perfect Cocktail Right Now

COVID-19 #SmallBizSpotlight | How a Clinton Hill wine shop is keeping customers safe and sated.

Shopkeepers

Finding Community in Isolation

COVID-19 #SmallBizSpotlight | With her vintage boutique closed for the foreseeable future, Su Beyazit is hopeful for a better tomorrow.

Shopkeepers

A Brooklyn Wine Bar Rises to the Moment

COVID-19 #SmallBizSpotlight | This Fort Greene wine bar is leading a community revolution.

The Goods

From the Newsletter: Checking in on New Year's Resolutions

Tips on setting and keeping New Year's resolutions from a clinical psychologist.

Kits

How to Avoid Burnout: Tips From a Touring Musician

Keep sickness and fatigue at bay with this kit.

The Goods

The Merge

Living out of boxes, fighting about cutlery, and picking battles: Field notes on moving in with my boyfriend.

The Goods

10 Things I Wish I Knew Before We Moved In Together

How to prepare for living with a significant other—emotionally, materially, and financially.

Kits

How to Start an Art Journal

Everything you need to tap into your crafty side.

The Goods

Pleasure, Empowerment, and Style from Rianne S

The Dutch sex toy brand’s founder believes ‘women deserve beautiful sex toys.'

Kits

What to Pack for a Music Festival

A festival veteran recommends nine essentials and a few fun extras.

The Goods

The Thrill of the Spend: I Spent my Rent Money at Barneys and I Regret Nothing

Impulse purchases from a writer, two designers, an Instagram personality, and an art studio director.

Kits

How to Pot an Indoor Succulent

An easy tutorial for planting your first succulent.

Can I Help You?

The Right Boxing Gloves for 11 Different Scenarios

Dylan Lipari of Superare recommends gloves for every type of boxer.

Shopkeepers

Rising Rents and Crippling Property Taxes: A NYC Small Business Owner Weighs In (and Moves Out)

Why Whisk, a beloved kitchenware boutique founded in Brooklyn, closed two storefronts in two months.

Shop With Me

The One Plant That Should Be In Every Home

Summer Rayne Oakes, an environmental scientist and author, shares house plant shopping tips at Sprout Home in Williamsburg.

Jess Tom's At-Home Yoga Kit
Kits

How to Start a Home Yoga Practice

Get the premium yoga studio experience—minus the hefty membership fee.

Shopkeepers

Babeland: A Shop for Books, Candles, and Butt Plugs

Babeland, a sex toy brand with shops in NYC and Seattle, offers something for everyone—whether you’re on your first or fiftieth visit.

Shopkeepers

Village Grannies: A Smoke Shop, Art Gallery, and Living Room All in One

Village Grannies in downtown Manhattan looks and feels unlike any other smoke shop you’ve been inside.

Shopkeepers

Sprout Home is on a Mission to Spread ‘Plant Love’

At Sprout Home, an indie garden center with locations in Williamsburg and Chicago, a green thumb is welcome—but not required.

Can I Help You?

Beginner Plants for an Indoor Garden

Tara Heibel, founder of Sprout Home, recommends the perfect starter plants for a variety of indoor environments.

The Goods

The Thrill of the Spend: When Bad Impulse Purchases Turn Good

You don’t need it, but you want it. #NoRegrets.

The Goods

What Gossamer’s Verena von Pfetten Bought for $10, $150, and $850

The Brooklyn-based media publisher and self-described ‘curious consumer’ thinks socks make an outfit.

Can I Help You?

The Best Sex Toys for 13 Different Situations, According to an Expert

Lisa Finn, a sex educator and the brand manager of Babeland, recommends the right sex toy for 13 different needs.

The Goods

Returning a Boxed Mattress Is A Nightmare

Buying a boxed mattress is easy—returning one, not so much.

Thumbnail for Kappy's Home Podcast Kit
Kits

How to Build a Home Podcast Studio

It’s easy to set up a recording studio in your living room.

The Goods

With Linx Vapor, There’s No Smoke and Mirrors

The Orange County company is making health nut-approved vaporizers.

The Goods

How Dipstick Vapes Dove into the Hardware World

The mission-driven vaporizer brand that isn’t afraid to align with cannabis culture.

Wants and Needs

What Broccoli Magazine’s Anja Charbonneau Wants and Needs

In an alternate life, the Portland-based editor would design floral arrangements for rich private clients.

The Goods

Tenga Seeks to 'Change the Conversation Around Masturbation'

The Japanese adult toy brand creates products that aren’t embarrassing to buy.

Wants and Needs

Olivia Jeanette wants—and needs—a perfect white blouse.

The fashion and lifestyle blogger could also take an aperol spritz.

The Goods

At Peru Pima, It’s All in the Family

This family-owned textile brand from Peru is making it in America—all by word of mouth.

Shopkeepers

Get Educated on Getting Off at Babeland

The 25-year-old sex toy brand puts education first.

The Goods

My Kitchen is Full of Gadgets I Never Use

Software Developer Mike Rispoli’s buyer’s remorse.

The Goods

With Shipt, Grocery Shopping Takes a Village

The same-day grocery delivery platform works with local shoppers to deliver to your door.

NYC commute kit
Kits

The New York City Subway Commuter Kit

These essentials will help you survive your next dreaded 6 train commute.

Wants and Needs

What Luxury Watch Aficionado Benjamin Clymer Wants and Needs

The self-described “collector by birth” wants more time to take photos and a closet full of cashmere.

The Goods

A Seattle Authority on Specialty Coffee Tools Talks Coffee Culture

Espresso Supply, Inc. has grown along with American tastes.

Wants and Needs

Photographer Mark Clennon Wants an Apple Watch, but Really Needs that VIP Coachella Life

The Florida-born lifestyle photographer could also use a walk-in shoe closet, obviously.

Wants and Needs

What Freelancer and Vintage Shopper Anna Gray Wants and Needs

The writer cum fashion influencer has bought two wedding dresses but still has to plan her wedding.

The Goods

A Valentine’s Day Gift Guide for Cynics

Celebrate love—and save cash—with the Quiddity Valentine's Day Gift Guide.

The Goods

Garden of Life Listens to Your Gut

The supplement brand believes digestive health is at the root of overall health.

The Goods

ASPCA Pet Health Insurance Protects Pets ‘Against the Unexpected’

The pet insurance company offers flexible plans for whatever life may have in store.

Kits

The $1200 Kit For Moving In Together

How to cohabitate on a budget.

Kits

The $3300 Kit For Moving In Together

You’re taking the leap—get the gear for a smooth landing.

Jera Headshot credit Sophie Sahara
The Goods

What Jera Foster-Fell Bought for $5, $15, $50, $250, and $1500

The wellness influencer’s latest purchases, inspired by a trip to Las Vegas and her moving into her first "big girl" apartment.

The Goods

At Merrick, Pets are Family

The Texas-based pet food brand believes man’s best friend should dine on the best.

Wants and Needs

What Artist Isa Beniston Wants and Needs

The LA native has it out for plastic storage bins and would really appreciate $10K to outfit her kitchen in pink Smeg appliances.

The Goods

Thank the Host—Without Flowers

Why not gift your host with something they’ll actually remember?

The Goods

Lelo Sex Toys: the Ultimate Birthday Presents

Maybe not for your mom, but definitely for your girlfriend.

The Goods

The Quiddity Guide to Black Friday Frenzy

We’ve sourced all the worthwhile deals, so you can sit back and relax this Thanksgiving.

Kits

The Holiday Hosting Kit

Throw the dinner party of the year with this kit.

The Goods

I Dropped a Knife on my Foot & Other Horror Stories

Meal prep can be a dangerous endeavor. Here are three of our spookiest stories.

The Goods

Mr. Black is Mixing up the Coffee Cocktail

Forget the White Russian—there’s a lot more you can do with coffee liqueur.

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